In March of 2020, COVID changed our lives and created chaos. At the time, I…
You need to start thinking like a plastic surgeon.
The days of being a doctor or outpatient facility and passively waiting for referrals is waning. As patient networks narrow and deductibles grow, the mindset of the consumer is changing. They’re beginning to understand that sometimes costs are lower even if they disregard their network and find an equally qualified provider.
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By Jonathan Kaplan, MD, MPH / Medical Economics / May 01, 2017